Linkedin Ads

How to Win the Professional Market with LinkedIn Ads

With over 930 million members, LinkedIn is the go-to platform for reaching professionals and decision-makers across every industry. Its powerful targeting capabilities — from job title and industry to seniority and company size — make it the ideal space for high-impact B2B marketing.

At Cretu, we craft LinkedIn Ads strategies that speak directly to your ideal audience. Whether you’re looking to generate qualified leads, build brand authority, or position your brand as an industry leader, we create campaigns that are sharp, relevant, and results-driven. Our business-focused approach ensures your message reaches the right people — at the right moment — to drive real growth and lasting connections.

Lets Talk
Our Services

How we manage our LinkedIn campaigns

At Cretu, our Paid Social and Creative teams collaborate seamlessly to deliver high-impact, full-funnel LinkedIn campaigns. Here’s how we bring your vision to life—from start to finish:

Discovery & Strategy

We begin by understanding your brand, business objectives, and target audience. This insight helps us craft a tailored LinkedIn advertising strategy aligned with your goals—whether that’s lead generation, brand visibility, or thought leadership.

Audience Targeting

Using LinkedIn’s powerful targeting options—job titles, industries, seniority, company size, and more—we build custom audiences that ensure your ads are seen by the right decision-makers.

Creative Development

Our in-house creative experts develop compelling ad copy, scroll-stopping visuals, and messaging that speaks directly to your ideal audience. Everything is designed to resonate and convert at each stage of the buyer’s journey.

Campaign Execution

We launch your LinkedIn ads with precision, whether it's Sponsored Content, InMail, or Dynamic Ads—optimising placement, formats, and timing to maximise performance.

Performance Monitoring & Optimisation

We continuously monitor results, fine-tune audience segments, adjust bids, and A/B test creative to ensure every dollar spent is working toward your business goals.

Reporting & Insights

You’ll receive clear, data-rich reports with actionable insights—so you know what’s working, what’s improving, and how your campaigns are driving results.

Why Choose Cretu to Run Your LinkedIn Ads Campaigns?

Cretu brings the strategic expertise and creative execution needed to succeed on LinkedIn. We’ve helped B2B brands across industries connect with key decision-makers, generate high-quality leads, and build lasting brand authority. From audience targeting and campaign strategy to compelling ad creative and performance optimisation, we tailor every element to promote your business effectively and deliver results that matter.

At Cretu, we have a strong track record of success in B2B marketing, working with clients across a wide range of industries including SaaS, consulting, financial services, technology, legal, HR, and manufacturing. Over the years, we’ve developed a proven approach to B2B marketing that consistently delivers results and drives meaningful business growth.

Our team consists of highly-skilled and certified professionals with years of experience in managing LinkedIn campaigns. We're committed to staying on top of industry trends and implementing the latest techniques to maximise the performance of your campaigns.

LinkedIn is an excellent platform for thought leadership and industry-specific content. As an agency whose co-founders have published a successful book on marketing and run one of Australia’s leading marketing podcasts, thought leadership is part of Cretu’s DNA.

Best results often come from a multi-channel strategy. LinkedIn for thought leadership, Facebook for brand awareness and Google Ads for visibility at the moment of intent. Working together we can deliver a comprehensive multi-channel marketing experience.
Play

Partner with Cretu for B2B success

01 Let’s talk

Speak to one of our Senior Consultants to clarify your marketing objectives.

02 Launch LinkedIn ads

Our team will develop a bespoke LinkedIn strategy and work with designers and copywriters to launch your ad campaigns.

03 Drive B2B sales

Watch as brand new leads start to fill your sales funnel as we continue to optimise, measure and improve your ads.

Get A Quote